The arch as a frame
Hannah and the team asked, “How can we strengthen the doorway mark within the new system?” Their testing says the brand needs to become “more dynamic” and “more playful”, so here are six behaviours to start with.
Either logo can use them to a degree, but they suit a door without the floor light, and an empty door best. A lit door can also clash with the frame: next to an arch holding a warm, lit photo, the two doorways compete for attention, and neither gets its own moment.